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5 Unique Ways To Drive Traffic To Your Website

There is now an estimated 1.5 billion people connected to the internet. Makes you think doesn't it!

With this number of people travelling through the super information highway, gaining a client or customer base for your website is becoming easier. Internet Marketing is one of the most under-used methods of driving targeted traffic to your business website.

Internet marketing, or the concept of internet marketing, is relatively simple. It is a means of identifying your market and promoting your brand name, products or services to it. No matter what type of business or industry you are in there will be hundreds if not thousands of websites all generating traffic with your potential buyers. There are online tools available to help you with this but research is key. You need to ensure you are not promoting your online toy shop on to a website talking about cement.

We, at Web Design Hampshire, offer a comprehensive search engine optimisation package helping drive the very traffic looking for your goods or services to your door. For more information visit our search engine optimisation page

Here are 5 unique methods to help drive traffic to your website

1. Set up a Mini-Site

This is commonly being used by large blue chip companies but there are great ideas you can learn from this concept. First a mini-site is designed to attract visitors through either PR, Marketing, SEO or viral campaign with the intention of either redirecting the customer to your main website or promote your goods of services.

An example is the Mini Cooper website. They set up a website purely to play the Mini Cooper online game with it's visitors able to record their top score and compete against other players. The game involved directing a Mini Cooper around a racing track as fast as possible.

The PR campaign brought thousands of visitors to play the game and at the same time Mini Cooper promoted their new Mini range and after playing gave the visitor the chance to visit the main website and view photos or the new car.

If you think your business is not necessarily newsworthy, or are struggling to come up with the right angle to promote your business, a newsworthy mini site promoting your business may work wonders.

2. Form business relationships with local businesses

Complimentary businesses are in abundance. For example a gardener can team with a fencer to help promote each others services.

There may be many local business you can partner with and offer / promote each others businesses. This can either be done on a commission basis for both parties (i.e. a referal commission) or is leads between businesses are on par with each other simply having a method of reaching a larger client base for free can be worthwhile on its own.

Ensure your business contact has enough details about your business in order to help promote your products/services. Sometimes a meeting, telephone call or webchat can help you both understand each others business enough to help promote and market each others products/services.

3. Rss Feeds

Larger corporations are understanding the benefits of RSS feeds for their online business now. RSS feeds are becoming commonplace but simply having an RSS Feed can have a positive effect on your visitor.

As RSS feeds are normally commonplace on larger established business websites, adding a feed to your website instantly catapults your status.

An RSS Feed is an easy way to enable your visitor to read updated snippets on information relating to your business by using their own RSS Feeder without needing to return to your website.

The idea of this is for your visitor to have the information they want simple and easy, plus also this helps market your business and remind visitors of your brand.

4. Harness the power of Web 2.0

There is so much talk today of Web 2.0. Web 2.0 is the common description of the new generation of websites that allows interactivity. An example of which can be seen everyday on Myspace, YouTube, Wikipedia, Facebook, Digg and Flickr (plus hundreds of others).

Web 2.0 is all about sharing and interacting with quality information. The quality phpect is normally derived by the websites visitors themselves. In the case of Digg.com it's users 'Digg' articles they have enjoyed or found of use. The more an article is 'digged' the more is it displayed. This in turn creates more visitors to your article.

I certainly would not advise anyone of simply trying to write a biased article with a million links to your site - but if you have newsworthy content, something that will appeal, interest or excite others then write an article on the subject.

5. Research and Target

This last technique is probably the least used tactic of all but could probably yield the greatest returns.

Within the internet there are probably many different websites that are attracting an audience (market) very related to your own products and services. This is particuarly true now with companies building websites, carrying out SEO tactics and earning from affiliation and advertising schemes.

Some of these websites are not worth the money they cost to build, so be careful and do your research, but some can be goldmines and offer you a way to advertise to a target market.

Many Small businesses are not very confident with this approach. It can be daunting to try and attract the right website to advertise on, but the rewards can be great.

We carry out a full range of search engine optimisation and internet marketing/advertising services. Give us a call today and let us see what we can do for your business - or use our Contact Page and we will call you back.


If you are looking for a quality and professional website for your small business please contact us on or alternatively use our Online Quotation page.