Web Design Hampshire | Website Design in Hampshire

5 Essential Tips for Attracting Potential Customers to your Small Business website for FREE

The beauty of the internet still lies in the ability of attracting a mass market for very low cost outlay. Advertising is taking off on the net. Already by 2010 it is predicted that 35% of marketing and advertising spend for small businesses will be carried out on the net.

It is still possible to attract potential customers to your website easily and most importantly for FREE!

In this article we will show you how in five easy to follow steps:

1. Write a Press Release:

Sure it is possible to go to a PR company who can write you a press release but with a little imaginitive thinking you can write and submit your press releases for free. There are great tutorials on the internet for writing killer press releases, who to address them to and awaiting the best times to do so.

Once your press release is written you can submit them manually to targeted publications or use a free online Press Release submission site such as www.pressbox.co.uk.

Who knows your article could be featured in a publication helping increase brand awareness and bringing all important customers to your door. Not only that but often publications have websites, if they feature the article there too with a link back to your website it could benefit your search engine position too!

2. Write Articles

Article writing is also a great way to gain exposure. If you are ready this article you are interested in the subject matter of increasing your small business websites visitors - something our company Web Design Hampshire knows all about.

By writing this article we have gained exposure for our business.

Who knows your business better than you do. By writing a series of informative articles, that you submit through the many article submission sites across the internet, you can not only help gain exposure but also valuable link backs from the author section of your article to your website - see ours below!

3. Offer a Competition

Ok this is maybe not completely free (although could be if your competition prize was virtual - e.g. free registration etc...) but at most this could be as simple a prize as a CD or DVD. I wanted to include this option as it can be a very useful way of bringing visitors to your website.

A competition listed on your website, and submitted through main competition portals on the internet (e.g. www.competitionstoday.co.uk ) can help bring hundreds of visitors to your website.

Although admittedly these may not be necessary targeted to your website audience (although the more related the prize is to your website the better) you have the opportunity of capturing the competition entrants email address in to your mailing lists - as part of the terms od entry of course.

Not only does this method help drive visitors to your website, but also helps increase newsletter subscribers you can email at a later date with promotions, offers etc...

4. Get Listed

Online directories, contrary to popular belief, can be a way of attracting targeted visitors. Are there directories that feature higher up the search engine rankings for your chosen keyword/s than you. This may be a perfect opportunity to list your website within the directory and hope to take some of the traffic.

Also you should try to gain a DMOZ (www.dmoz.org) listing. Although the number of visitors you could gain from DMOZ will more than likely be low, it will not do your search engine any harm being listed by one of the most trusted directories on the net.

5. Be Creative

There are hundreds if not thousands of ways to gain exposure on the internet. Each and every one could be an avenue to a series of potential customers.

Can you join forces with a complimentary type of business to send traffic between the two websites?

Can you become an editor for an online magazine within your specialise field?

Be an active member in related forms and messageboards. This is not to send lots of spam messages but helpful information or answers to posters questions. Our business, Web Design Hampshire, created 10% of its business last year through related forums by offering free help and advice!

The more creative your approach and unique your impact the more reward you will receive!

Good luck!


If you are looking for a quality and professional website for your small business please contact us on or alternatively use our Online Quotation page.